This insanity will mean that at least two films, possibly more, will fail to reach their potential. This is at least three too many, and to make matters worse, several share target demographics.
There are six films opening in wide release this week, or at some level of wide release.
The best site this week is Pathfinder - Official Site. However, while those site will obviously generate the most traffic, they are not award-worthy sites, (at least not yet). Good week for trailers with several on the list, including a trio of major summer blockbusters. Movie Website Updates for March 17 - March 23, 2007 I feel confident in saying records will fall this year. More importantly, the number of big hits is increasing interest, and that can have a positive effect on future earnings. Year-to-date revenue has already hit $2 billion and is clocking in at nearly 6% higher than last year's pace. On the other hand, with so many new films opening and so many different demographics being targeted, it was a good week at the box office overall with receipts hitting $133 million, up 14% from last week and 22% from last year. Six wide releases in a single weekend appears to have been at least three too many as most struggled at the box office. However, it is important to note that was the weekend Ice Age: The Meltdown opened with nearly $70 million and 2007 is still 6% ahead of 2006's pace. That is also down 10% from the same weekend last year. Overall the weekend total gross was $128 million, down 5% from last weekend. March ended on a similar tone as it began, but not as strong as recent weeks. However, the double-shot of Canada and Independence Day meant they didn't arrive until it was too late for last week's column. On a side note, we only have two spotlight reviews this week, both of them for DVDs that were released last week. That said, it is still worth picking up, especially if you are the kind of person into movies enough to check out box office numbers, and I think that includes most people reading this column right now. The best of the bunch is Extras - The Complete Second Season, but I'm a little worried about the inside nature of the humor. Once again, new releases were unable to top the holdovers leaving Shooter in first place with $5.40 million over the week for a three-week total of $19.70 million.Īnother slow week with little in the way of top-notch DVD releases. We finally saw a new release top the charts this week as Premonition was the number one renting and seller on the home market this week including taking in $7.29 million in rentals. I Predict Premonition Will Win the Race on the Home Market Charts